Build Your Marketing Department With Someone who has Done it Before!

Start with programs that work, build the right infrastructure, hire the right team.

My Services
Tristan Boyd
Startup Marketing Expert
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Full-stack marketing expert
  • Full stack marketing

Hands on marketing expertise

Launch campaigns, build infrastructure and create a base for growth

Who should you hire first? An SEO technician? Copywriter? Graphic designer? Social media expert? Digital ads manager?

It’s always a good idea to run experiments in marketing, especially if you are in the early stages of launching a start-up company.  Doing this requires the skills and knowledge to run campaigns, from the strategy stage right through to delivery and reporting.

As a full-stack marketer with over 20 years experience, I can help you to identify your audiences, craft messages to reach them, select appropriate channels and then quickly set up the infrastructure to create, launch and test campaigns. This approach will give you the feedback and data that you need to ensure your marketing strategy is moving in the right direction, as well as a platform to build and manage future programs.

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  • Marketing Director

Preparing for Marketing Growth

Organise and optimise your operations before you expand the team

The early stages of marketing in a startup can be very challenging. Usually there is an enormous amount of work to do, but not enough people to do it. You are often lacking important skill sets, such as in-house design, copywriting or digital ad management. This can result in a certain level of chaos. Directions are often changed too often, ideas are started but not finished, and the team does not have the time to plan and align their activities.

An outsourced marketing director can provide leadership and organisation in a way that supports and motivates the team, without the risk of a full-time hire.

  • Ensure consistent direction and strategy,
  • Reliably deliver on campaign plans,
  • Reports to provide clear insights,
  • Outsourcing strategy and processes,
  • Help to plan the hiring strategy.
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  • Marketing Strategy

Start with the right foundation

In the early stages of a startup company you need to move quickly, but you also need to move carefully.

This service delivers a series of recommendations that encompass overall long-term marketing strategy but also highlights immediate next steps.  The goal is to give you clarity on your ideal customer, why they are going to buy, and how to reach them.

The process involves spending time to understand your business, your products and services, your competition, and most importantly, your current and future customers.

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Structure and direction for your marketing team

If you are an early stage start-up, or another venture in the process of building or changing your marketing strategy, get in touch for an obligation free call.

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Let’s talk.

Book a video call to discuss the challenges you are facing, and ask any questions that you might have about the service I can offer.

Tristan supported us to develop our online marketing presence across SEO, Paid Search, Organic and Paid Social. He is a very knowledgeable, hands on, professional and committed full stack engineer who integrated seamlessly into our team. For any scale up requiring additional expertise I can highly recommend working with Tristan.

Head of Strategy – Fintech
Tristan Boyd
Startup Marketing Expert
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